FOR HOME SERVICES OPERATORS

Wire it
together right.

Your phone should ring. The right person should pick up. The customer should get a quote before they call your competitor. We build the system that makes that happen.

EST. 2026 SCROLL ↓
THE BRIEF

Most websites for home services businesses are built to win design awards, not jobs.

The market is full of vendors who don't understand operators. SEO mills sell rankings that vanish in a quarter. Aggregators rent you leads they already sold to three competitors. Template shops ship a site, hand you the keys, and disappear.

We do the opposite. We build the site, wire up the lead capture, hook in the CRM, and stay embedded until the system is doing its job. Then we keep it doing its job. The contract isn't done when the site launches. It's done when the system is making you money.

SERVICES

Three offerings.
One running system.

Three tiers, escalating scope. Each tier includes everything in the tier below it. Most clients start with Capture.

Foundation

A site that ranks, a CRM that talks to it, and infrastructure that doesn't break when you stop paying attention.

  • Custom site on a modern stack
  • Local SEO and Google Business setup
  • CRM integration with whatever you already use
  • Conversion tracking and ongoing monitoring
FROM $5,000 SETUP · $1,500/MO
RECOMMENDED

Capture

Foundation plus the lead capture system. The phone gets answered at 11pm. The form gets followed up Saturday morning. No lead falls through the cracks.

  • Everything in Foundation
  • AI lead intake (chat, voice, form)
  • Same-day response automation
  • After-hours coverage that converts
  • Booking and scheduling integrations
FROM $7,500 SETUP · $2,500/MO

Reactivate

The full Ridgeline system. Foundation, Capture, and the customer list you already paid for, finally working.

  • Everything in Capture
  • Customer database cleanup and segmentation
  • Reactivation campaigns
  • Review and referral automation
  • Long-tail follow-up sequences
FROM $10,000 SETUP · $3,500/MO
HOW WE WORK

We build the stack, wire it together,
and stay in the work.

STEP 01

Build it right

We design the site, set up local SEO, integrate the CRM you already use (or pick one if you don't), and wire in lead capture, scheduling, and reviews. Three to six weeks, depending on scope. You get a real launch, not a soft rollout.

STEP 02

Wire it together

Foundation, Capture, and Reactivate stop being three separate tools and start working as one system. Leads come in, get qualified, route to the right person, and follow up on their own. Nothing sits in a silo waiting for someone to remember it exists.

STEP 03

Stay in the work

We don't ship and disappear. We monitor performance, tune the system, and stay embedded as the team that knows your stack better than anyone else. Including you.

HOW WE THINK

Three rules we don't break.

INTEGRATION

Make systems behave

The work isn't building a single beautiful thing. The work is making the site, the CRM, the lead capture, the scheduling, the reviews, and the follow-up all behave as one system. That's the craft.

URGENCY

Capability now, not someday

The technology that wins jobs today exists today. We deploy it now. We don't wait for the next quarter, the next budget cycle, or the next conference. If it works, we ship it.

ACCOUNTABILITY

We finish what we ship

Most vendors disappear at launch. We stay embedded until the system is running, then keep it running. The contract is open-ended on purpose.

WHO THIS IS FOR

Industries we serve.

Home services and trades businesses doing $500k to $5M in annual revenue. Owner-operators running working businesses, who want infrastructure to match.

HVAC

Heating and cooling

Every missed call is a job that went to the next company on the list. We make sure the phone gets answered, the lead gets qualified, and the booking lands in your dispatch software, whichever one you use.

PLUMBING

Residential and commercial

Most of your jobs come from Google searches and online reviews. We make the site rank for the searches that matter in your service area, keep the reviews coming in, and route incoming leads to whoever can be there fastest.

ELECTRICAL

Project and service work

Commercial and residential pipelines pull in different directions. We build sites that segment the two clearly, route the right leads to the right person, and keep the project work moving without losing the steady residential book.

ROOFING, LANDSCAPING, CONTRACTING

Seasonal and surge work

Seasonal demand and storm-driven spikes mean your lead capture has to scale up the week you need it most. We build the infrastructure to handle the surge, the reactivation campaigns to fill the slow months, and the review systems that compound year over year.

GET IN TOUCH

Wire it together.

Book a 30-minute call. No forms, no phone tag. We'll look at your current setup, point out what's bleeding revenue, and tell you whether we can help.

Book a 30-minute call NO PITCH DECKS · NO SLIDES · 30 MIN